Visual Designer
SolarCity
In my role, I designed creative for online and offline campaigns, brand, social, trade shows and investor days. Developed new iconography and designed the first company impact report.
Quote Request by California Users
The Challenge
The task was to create a new Request for Quote landing page for California users and drive a higher conversation rate by either educating users how easy it is to go solar or why they should choose solar.
Role
Concepting, Art Direction, Visual Design & User Experience
Annual Impact Report
I was asked to design the first Annual Impact Report for SolarCity.
Approach/Process
Through collaboration with leadership and product team, we focused on the specific details we wanted to highlight and drive users. Through an iterative process, we ended with two designs that could lead higher conversions, so we decided to do AB testing on two layouts. The end result was a seamless experience and higher conversions.
Outcome
I was able lead design conversations with Leadership and product leaders to drive the design and experiences.
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